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BLACK HILLS BALLOONS HIGHLIGHTED IN GOOGLE’S ANNUAL ECONOMIC IMPACT REPORT FOR SOUTH DAKOTA
CUSTER, SD — Today, Black Hills Balloons announced that it was highlighted in Google’s tenth annual Economic Impact Report – a report that showcases how businesses, publishers, and nonprofits across the United States are using Google search and advertising tools to connect with the people and communities they serve. In 2020, Google helped provide $163 million of economic activity for 3,400 South Dakota businesses. By using Google products, businesses increased their online presence and were able to continue connecting with customers in 2020.
“I believe a lasting economic recovery will come from local communities, and the people and small businesses that give them life,” said Sundar Pichai, CEO, Google and Alphabet. “Google wants to be a part of that recovery. That’s why we plan to invest over $7 billion in offices and data centers across the U.S. and create at least 10,000 new full-time Google jobs in the U.S. this year.”
After using Google’s tools and services Black Hills Balloons saw significant results:
- Website visitation doubled in 2020 vs 2019.
- Requests for directions, phone calls, bookings were up in 2020.
- Black Hills Balloons received more online reviews in 2020.
- Information was easily shared with customers, encouraging more business, in spite of the difficult travel year.
“Sharing reviews and communicating with our potential customers is key to our success. Google tools allow us to communicate in real-time, share beautiful images and advertise to targeted key locations. We’re thrilled to represent South Dakota as one of the 57 businesses featured in the Economic Impact Report.” – Keely Mahony, Co-Owner Black Hills Balloons
Black Hills Balloons is one of many American businesses that used the internet to connect with customers in 2020. According to another newly released poll conducted by Greenberg, in partnership with the Connected Commerce Council from February 17 to March 11, 2021, 98 percent of U.S. based small business owners say that digital tools have been helpful in running their business, with 80 percent incorporating new digital tools and strategies due to COVID. Looking forward, small business owners remain optimistic about the future of their businesses, with 93 percent believing they will maintain or increase their use of digital tools post-pandemic.